Microsoft Azure customers worldwide now gain access to Fero Labs software to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies. Customers can now scale and deploy the power of industrial AI across multiple production facilities at unprecedented speed.
New York, June 17th, 2025 -- Fero Labs, The Profitable Sustainability Platform, announced today at the Global Steel Dynamics Forum, the availability of its AI-based process optimization solution in the Microsoft Azure Marketplace.
“Data integration and quality are no longer a barrier for global steel companies needing the speed and efficiencies of Fero Labs’ software,” said Berk Birand, CEO of Fero Labs, “Demand from strategic enterprise customers motivated us to partner with Microsoft Azure to accelerate the deployment of Fero Labs. We are thrilled to be available in the Azure Marketplace where steelmakers can take advantage of a direct integration, making it faster to deploy Fero’s AI-driven decision-making to their process engineering teams.”
Based out of New York (HQ) and Düsseldorf, Fero Labs provides explainable process optimization software and digital twin capabilities to innovative global steelmakers, chemical, oil and gas companies wanting to extract greater margins from their production operations.
At a time when the steel industry is undergoing substantial economic pressures, agility and speed-to-value for any technology investment is critical. Innovative steel producers, like Nucor, benefit from the collaboration between Microsoft Azure and Fero Labs as it streamlines implementation and accelerates adoption at scale across multiple steel mills. It also simplifies the process for Nucor engineers to use a trusted data source to power the benefits of the Fero Labs Profitable Sustainability Platform.
Fero Labs was recently recognized as FastCompany’s Most Innovative Companies of 2025, and as one of Gartner’s Cool Vendors and a Technology Pioneer in 2024 by The World Economic Forum for trailblazing Profitable Sustainability as an innovation that creates positive change in the world.
“Microsoft welcomes Fero Labs to Azure Marketplace, where global customers can find, try, and buy from among thousands of partner solutions,” said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. “Azure Marketplace and trusted partners like Fero Labs help customers do more with less, by increasing efficiency, buying confidently, and spending smarter.”
The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.
Visit the Azure Marketplace to learn more about Fero Labs.
About Fero Labs
Fero Labs is a global Profitable Sustainability Platform providing AI-powered data analytics and process optimization to enable faster, easier, more confident decision making for engineers in heavy industries. Fero Labs software is available on the Azure Marketplace for rapid deployment. Together, we’ll build a sustainable tomorrow.
