Next week, our team at Fero Labs will join our new partners at Steel Hub at two of Europe’s key industry gatherings — the European Steel Forum and SteelTech in Bilbao, Spain. These events will mark the first opportunity to meet steel producers together, demonstrating how we are helping mills translate their process data into measurable, lasting performance improvements.
“Fero Labs has always believed that the best technology is the kind that helps engineers make better decisions every day, not just on occasion. That’s why we built software that reveals what’s actually happening inside the steelmaking process in real-time so steel mills can make changes with confidence and speed, or even to predict the future. We’re thrilled to be partnering with the deep operational expertise and reputation of the Steel Hub team.”
- Berk Birand, Co-founder and CEO, Fero Labs
Steel Hub brings a complementary strength to that effort: they know what it takes to make change happen inside a mill. They work side-by-side with production teams to identify where the biggest opportunities are, and to carry improvements from the first data insight through to implementation on the shop floor.
Why We’re Partnering
Many steel producers today are sitting on mountains of data but struggling to use it. Fero’s live optimization and real-time diagnostics software uses industrial-grade AI to highlight where energy is being wasted, quality is being lost, or yield can be improved - but realizing those gains often requires local expertise and operational follow-through.
That’s where Steel Hub comes in. They help mills:
- Identify where Fero’s models will have the most immediate and measurable impact
- Translate AI insights into actionable, plant-specific improvements
- Implement and sustain process changes across shifts and product lines
Together, we close the loop between insight and execution. The result is that process engineers don’t just see potential - they see progress.
“Fero Labs and Steel Hub are both driven by the same idea: that improving profitability and reducing emissions are not competing goals. When a process becomes more stable, efficient, and predictable, everyone wins - the bottom line and the planet. This partnership allows us to support producers in a more complete way: Fero Labs helps them understand why a process behaves the way it does; Steel Hub helps them follow through to act on that understanding. It’s not a flashy new initiative — it’s about doing the work better, together.”
-Emilio Riva, Founder and Managing Director, Steel Hub
Meet Us in Spain
If you’re attending the European Steel Forum or SteelTech Conference (November 27-28th) stop by and say hello. We’ll be there with Steel Hub, sharing real world examples of how steel mills today are using explainable machine learning to improve quality, reduce variability, and produce more consistent, lower-carbon steel - without major capital investment or disruption to existing operations.
